How to Prepare Your Small Business for the Holiday Season

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  It’s the end of October and most likely your local grocery store already spots some Christmas decorations. If you are a business owner eventually you will have to get into the holiday spirit too and you will have all those heightened sales to reward you for your efforts. 

  Keep on reading to make this holiday season your best one yet.

Why

  Holidays are a very unique time. It’s a season when individuals, businesses and communities suddenly start to focus more on loyalty, family, gratitude, relationships and the intangible. What does it mean for your business? It means several things, the most crucial of them is that it’s a time when you can build loyalty with your customers. Sure, you might think that all those Black Friday and Boxing Day deals are primarily a way to cash in a big check before the New Year’s. But why not look at it from another perspective and think of what it means to your customers?

What

  Among different ways to build loyalty are things like personalized newsletters (think paper mail, handwritten, glitter — the sky is the limit). I once found a letter from a CEO of a toothpaste company neatly packed into the box and I still think of it every now and then, while sticking to buying that very same toothpaste. 

  Another thing is the giveaways. Think about rewarding your customers for sharing why they love your product, how it changed their approach to every day things or ask them to share any story they might have to share. Reward them. Make it free. 

  Social media. Don’t use it to advertise. Use it to talk. Talk about why you do what you do, who inspires you, who takes what you do to the next level.

How

  Right now is a perfect time for creating a strategy. One idea is to write a (bi)weekly list with your priorities up until Dec 31. 

  For example, it can look like this:

  • Oct 21–27 finalize Black Friday strategy. Stock up on swag and gift cards to giveaway.
  • Nov 4–10 organize a Christmas redesign of your store/website/wrapping.
  • Nov 18–24 finalize the Christmas discount strategy. Plan a surprise for clients. 

  Remember to enjoy the holidays and plan everything as much in advance as possible so that on the days that matter most to you and your family you can enjoy them to the fullest while maintaining the best image your business has. 

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